The Range Rover Evoque is selling like hotcakes – so much so that Land Rover has had to ask the staff at its Halewood planet to work around the clock to meet demand.
88,000 Evoques have been shifted in more than 170 markets since the uber-stylish SUV was launched in July 2011.
The incredible demand is not totally unexpected. Land Rover had predicted strong sales of the vehicle, along with an increase in sales of its other models, some time ago. Indeed, as early as March of this year, it launched a recruitment drive to hire 1,000 new production operators, supervisors and engineers.
The company received more than 30,000 applications for the roles and has now increased its total workforce to 4,500. Staff at the plant will work 24 hours a day across three shifts, including a new night shift which began at 9.30pm on 13th August 2012.
Halewood Operations Director, Richard Else, said: "Our new recruits have worked hard during their assessments and extensive induction training. Many have also worked a number of trial night shifts during July, to ensure we get off to a great start today. I am delighted to welcome our new colleagues as they come on-board to help us meet customer demand for the Range Rover Evoque and Land Rover Freelander."
“Moving production to three shifts and working 24 hours a day will allow us to significantly reduce the time a customer has to wait for their new Range Rover Evoque.”
The increase in staff will come as welcome news to those keen on buying the new Evoque. We've heard anecdotal reports of people being asked the best part of a year for the luxury crossover.
Have you been put on a waiting list for an Evoque? Will you be buying one any time soon? Let us know in the comments below.