BE uses O2’s broadband network, but it’s very much marketed as the broadband user’s broadband service, aimed at gamers and professionals who demand reliability and low latency, and don’t mind paying a small premium to get it.

It’s the UK’s newest broadband network, based on ADSL2+, with a focus on high quality of service, low contention ratios so you’re not fighting with other users for capacity, and unlimited downloads. BE’s 24Mbps fast service is rated by communications regulator Ofcom as the fastest consistent copper-based service of any DSL carrier, with the lowest latency and packet loss.

For gamers and professionals who need good upload speeds, BE’s entry-level package averages at 1.1Mbps, 30 per cent higher than the average for DSL broadband, while its premium product is 150 per cent higher at 2.5Mbps.

BE’s also the only consumer ISP which lets you combine two landlines to double your broadband speeds, and static IP addresses - essential for running home or small office servers - are available on all packages.

The supplied broadband modem is also a high quality device with four Ethernet connections as well as WiFi, although it doesn’t have the latest high speed WiFi N standard.

While BE’s broadband prices are slightly higher than average because you’re paying for high standards, line rental is cheaper than and phone calls are competitive.

There’s a very simple pricing structure with three tiers of broadband and three tiers of phone calls, plus a few extras, but you won’t get bogged-down choosing a package.