Another groundbreaking product being showcased at CES this year is the Phubby, a “wrist cubby” for your phone. Also known in many cultures as a wristband, the Phubby is made of ‘new age materials’ and ‘based on the design features of a marsupial’. With a Phubby, you can finally carry your phone on your wrist and never miss another call.

While some may argue that there’s nothing a Phubby can do that you can’t already do with a pocket or a bag or even just a tight sleeve, once they’ve enjoyed the video tutorial below, they’ll soon understand how wrong they are. After all, the Phubby will ‘transform digital communications in the same way tube socks revolutionized hosiery’. You just wait and see.