Virgin Media customers will be able to get BT Sport Europe alongside BT Sport 1, BT Sport 2 and BT ESPN.
The new channel, announced earlier this month, will bring every UEFA Champions League and Europa League game live to UK screens.
At launch, it was confirmed that both BT and Sky customers were going to get the new channel, with no word if the channel would be available elsewhere.
Virgin Media’s chief executive Tom Mockridge said: “If the football is on, we’ll be showing it. Virgin Media is still the only provider that offers you front row access to all the live sporting action at home and on the go.”
BT Sport new prices: What’s happening on Sky, Virgin Media and BT TV?Through the TV Anywhere mobile app, Virgin Media customers with a TiVo box can stream channels including BT Sport and Sky Sports on the go.
As well as this, sports fans can also get British Eurosport, Premier Sport, BoxNation and Racing TV on the go trough TV Anywhere, which is available for iOS, Android and Kindle Fire devices.
The desktop version of Virgin TV Anywhere – available to TiVo and non-TiVo customers alike – lets you stream content from up to 91 channels, depending on your subscription.
Any changes to prices for BT Sport on Virgin Media have not yet been announced.
Sky TV customers currently have to pay £13.50/month for the BT Sport channels and pay a £4/month premium to get the channels in HD. BT Mobile punters need to cough up an extra £5/month. Existing BT TV customers will get the new channel, which launches in August, for no extra cost in standard definition.
BT TV customers who want BT Sport Europe plus all the other BT Sport channels in HD will need to pay £4/month.
While there’s still no option to get the full suite of BT Sport channels on Freeview, BT will be broadcasting a selection of Champions League games for free on the BT Sport Showcase channel, which also launches on Freeview this August.