A placeholder for BT Sport Showcase, BT’s forthcoming free sports channel has appeared in digital terrestrial programme guides at channel 59.
The channel is being launched by BT to give non-pay TV customers a taste of BT’s live sports coverage.
BT spent £897 million to acquire broadcast rights to the next three seasons of UEFA Champions League football.
Next month, BT will launch BT Sport Europe, the broadcaster’s fourth premium sports channel, alongside BT Sport 1, BT Sport 2 and BT ESPN. This will feature every UEFA Champions League fixture plus matches from the Europa League.
While BT Sport Europe won’t be coming to Freeview – it’s coming to Sky, Virgin and BT TV – BT has promised that every game featuring British teams will be broadcast for free on BT Sport Showcase.
BT Sport Showcase will also be home to 14 Europa League matches throughout the 2015/16 season, but it hasn’t yet announced which fixtures it’ll be showing.
As well as European football, BT has plans to show at least nine Aviva Premiership rugby games on BT Sport Showcase and has hinted that other sports – possibly live Moto GP racing and UFC mixed martial arts – could be broadcast on the free channel.
The new BT Sport channel pack is set to cost an extra £5/month on top of BT Broadband, unless you take BT TV. Full price information for Sky TV and Virgin TV customers who want BT Sport Europe haven’t been announced – but here’s what we know so far.