EE is starting to roll out Connected Red Button service to its recently-launched TV service.
Connected Red Button, which launched on Virgin Media just over two years ago, lets viewers tap into interactive services like news, weather and on-demand content whenever you’re watching a BBC channel.
On EE TV, viewers will be able to access content from iPlayer and the BBC Sport and News Apps through Connected Red Button.
Given the cavalcade of Christmas content coming from the Beeb, being able to hop between channels without having to navigate the EPG this December is sure to come in handy.
The arrival of EE TV sees the company making good on its word to update the service and rapidly add more on-demand content.
Pippa Dunn, Chief Marketing Officer, EE said: “We’ve designed EE TV so that we can regularly offer customers exciting new content and services without them needing to update their set top box.
“We’re continuing to develop new partnerships and features, so customers can expect to receive more updates over time – allowing them to make the most from their home TV experience.”
It doesn’t stop with Connected Red Button today either. Kids on-demand service Hopster is now available on EE TV, as are apps for Dailymotion, Deezer, Euronews and Cloudio TV.
One of the the things we touched on in our review of EE TV was the relative scarcity of apps compared to more established smart TV ecosystems and rival digital TV-plus-internet services platform YouView.
It’s not clear when (or even if) services like ITV Player and Netflix will drop, but we understand that other updates, improving the Replay and Restart features, are also in the pipeline.