Now TV customers will have to shell out a little more to get their Game of Thrones fix as the video streaming service prepares to raise prices.
The Entertainment Month Pass currently costs £4.99/month, but this will rise to £6.99/month after 29 May - before the last three episodes of Game of Thrones season 4 are due to air.
When Sky made Entertainment channel content, including shows from Sky 1, Sky Atlantic and Sky Living available on Now TV, £4.99/month was announced as an introductory price, so this was always subject to change.
Film buffs who subscribe to the Sky Movies Pass currently part with £8.99/month, but this will be going up to £9.99 after 29 May as well, although that's still much lower than the original £15/month price.
The Sky Sports Day Pass, which costs £9.99 for 24 hours access, will remain the same. Users can subscribe to as many or as few packs as they wish and can cancel at any time.
This news arrives as Sky's streaming services have recently buckled under the pressure of fantasy and Premier League football fans - hungry for both Lannister vs Targaryen and Liverpool vs Chelsea action. Subscribers who have been unable to watch content on Now TV have been offered free TV and sports passes by Sky.
Update: Sky has announced that it is putting price changes for Now TV on hold. More details here.