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Sky Store dominates Fifty Shades of Grey on-demand downloads

Buried deep inside Sky’s latest quarterly figures is news that it’s flogged more copies of filth flick Fifty Shades of Grey than any other digital retailer. 

Not only that, Sky Store has sold more digital copies of Universal’s adaptation of the E. L. James erotic romance than any digital retailer has sold any one of their titles in the UK. 

The roaring success of Fifty Shades has increased Sky Store revenue by 77 per cent for the year, alongside Sky Store Buy & Keep, the service that posts you DVD hard copies of your digital downloads, once they’re available. 

Thanks to the close relationships Sky has with big studios like Universal, most Buy & Keep titles are available on early release, meaning you’ll be able to start watching before DVD versions are available on the shelves. 

Sky Store Buy & Keep, a kind of reverse UltraViolet if you will, was launched back in April last year and is available to customers with Internet-connected Sky+HD boxes. 

Of Sky’s now-12 million strong customer base in the UK and Ireland, 7 million customers have now hooked their Sky boxes up to the Internet. 

As well as being available to Sky TV customers, Sky Store Buy & Keep can also be accessed on YouView, Now TV and Roku devices. Sky Store purchases can also be enjoyed remotely via Sky Go for iOS and Android. 

Plans for next year will include the introduction of TV box sets to Sky Store Buy & Keep – right now, the service is just limited to movies. 

In the future, we might be able to get Game of Thrones and the like on a more permanent basis. While the season 5 Thrones finale drew the show’s biggest viewing figures yet – 3.1 million – you currently can’t pay to keep watching the series beyond it’s TV and catch-up run on Sky.   

There are still no immediate plans to send out Blu-ray hard copies of high definition purchases from the Sky Store. While titles have been available to buy in both SD and HD from day one, there’s been no apparent progress on this front. 


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