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Dacia celebrates four million sales worldwide

Dacia is celebrating the fact it has sold four million vehicles to the world since it relaunched in 2004.

The Romanian manufacturer, which has been a subsidiary of Renault since 1999 and takes its name from a historic region in its home country, said its four-millionth vehicle had been bought by Denys Charrasse.

Charrasse took the car to the annual Dacia France Picnic in Domaine de Courson to celebrate, which was attended by more than 11,000 participants who were all given the chance to sign a commemorative Duster prepared specially for the occasion.

Dacia cars like the Duster and Sandero are sold in 44 countries around the world. It now ranks as the fifth biggest seller in the passenger car market in France, while in the UK more than 78,000 Dacias have sold since its launch in April 2013.

Part of Dacia’s success no doubt stems from the fact the Duster is officially the UK’s cheapest new sports utility vehicle, while the Sandero is one of the cheapest hatchbacks.

Reliability is one area of praise, which has helped Dacia get into the top five manufacturers in the Auto Express Driver Power list for the last three years. Its cars may be unrefined and the cheapest models devoid of mod-cons, but they are relatively inoffensive to drive.

The Dacia Duster was recently given a mild facelift, which includes a new engine and a few minor interior and exterior tweaks. It is being marketed as ‘shockingly affordable’, with prices starting from £9,495.

In our Duster review, we said: “Anyone who wants a car to get from A to B via any terrain and cares little about badge snobbery will find the trusty Duster hard to fault.”

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