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Exclusive Lamborghini Veneno Roadster features $100,000 Monster sound system

We listen to the Lamborghini Veneno Roadster’s new sound system from Monster at CES 2014.

Pardon? You’re going to have to speak up. We’ve just come away from an encounter with a special Lamborghini Veneno Roadster at the Consumer Electronics Show in Las Vegas, and it sounded pretty spectacular.

Audio specialist Monster, who you may be more familiar with for its distinctive headphones, was approached by Lamborghini to bring this unique take on an already unique hypercar to life. The Monster-laden Veneno features a 13-speaker setup fitted by Findlay Customs, which took a team around 400 hours to fit and cost around $100,000

The audio experience was tuned in part by Noel Lee, CEO of Monster and the man responsible for the sound experience of the Beats by Dr. Dre headphones family. Cumulatively the speakers and sub produce around 1500 watts of sound through 9 channels, controlled via an overhead, Android-based touchscreen interface that also supports apps.

Monster speakers for a car with a monster price tag
Monster speakers for a car with a monster price tag

As you might have noticed from our video, cranking the Monster system up took its toll on our microphones, but we can attest to the raw audio power the Veneno receives. The standard Veneno forgoes a stereo altogether, with drivers having to rely solely on 6.5-litre V12 engine behind their heads for musical accompaniment as they rocket to its 220mph top speed (what a shame).

Whilst this is currently the only Lambo Veneno to receive the Monster treatment, a total of nine cars will ultimately be produced, all of which have likely already been snapped up by the super rich, looking for another place to pump out Blurred Lines.


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