Ferrari Land theme park will be built at the PortAventura resort in Spain.
If you go to the PortAventura resort near Barcelona in Spain you may end up seeing Ferrari Land. PortAventura Entertainment has secured a licencing deal with Ferrari to build a prancing horse-inspired theme park that will open at some point in 2016.
Ferrari Land aims to attract fans of all ages to the 75,000 square metre site with Europe’s ‘highest and fastest’ vertical rollercoaster and, presumably, various Ferraris on display. A five-star luxury hotel comprised 250 rooms, restaurants and a driving simulator will also be built.
The PortAventura resort, which is a subsidiary of Investindustrial, was chosen because it already attracts four million visitors annually, of which half of those come from outside of Spain. A €100 million (£83.5 million) investment has been pledged to build the hotel and park.
“PortAventura is one of the leaders in Europe’s tourism sector, while Ferrari is an iconic company that represents the very best of Made in Italy,” Investindustrial founder and senior partner Andrea C Bonomi commented. “The synergy between the two groups creates a powerful combination that means we can offer clients of both brands a unique experience.”
“The agreement with Ferrari is another essential stage in our strategy of positioning PortAventura as one of the best family destination resorts in the world,” he added.
Ferrari Brand CEO Andrea Perrone said: “After the success of Ferrari World in Abu Dhabi, we received many, many requests to develop new amusement parks… Ferrari Land will delight the whole family and not just Formula 1 fans.”
Ferrari World holds the distinction of being the only Ferrari-branded and largest indoor theme park in the world. It opened in 2010.