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Jaguar XE revealed at star-studded London launch

The Jaguar XE is here. Jaguar premiered its new ‘baby’ saloon to the world during an extravagant and unusual launch event held in London.

The Jaguar XE, which promises to be the most affordable, accessible Jaguar ever, was premiered at London’s Earls Court to an audience of 3,000 VIPs (and us), who gathered to witness a car-themed musical with performances by Emili Sande, The Kaiser Chiefs, Eliza Doolittle and the Royal Ballet, all before a star-studded audience consisting of Stella McCartney, Jose Morinho, Steve Redgrave and others.

The event kicked off with a 90-minute musical performance, which documented the journey of a young boy’s attempts to design the ultimate Jaguar for the 21st century, guided by narrator John Hannah. The musical, live streamed across the Internet, was engrossing, baffling and unusual in equal measure, and culminated in the new Jaguar XE being delivered to Earls Court by helicopter and high-speed landing craft down the Thames, then escorted by 1960s Mark II Jaguar Police Cars.

Emili Sande then premiered her new track, Feels Like, inspired by the Jaguar XE, live on the Thames as part of a 45-minute set on a floating stage on the river Thames in front of the London Eye.

The Jaguar XE is set to be Jaguar’s most affordable car ever, sitting somewhere between mainstream models and the luxury motors the company normally creates. The XE promises the best fuel economy of any Jag, low insurance ratings, low emissions and a price tag somewhere in the region of £27,000.

We’ll have more on the new Jagaur XE over the coming days and months. In the meantime, check out some shots from the London launch and let us know what you think in the comments below.  

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