Nine months. That’s how long Jeremy Clarkson, Richard Hammond and James May have been working on a name for their new Amazon show ─ and now they need your help.
Clarkson has invited fans to come up with a name for the show and one that doesn’t contain the word ‘gear’ or ‘top’ because that’s not allowed by the BBC. A Facebook video shows the three discussing the name.
Hammond opens with the following: “We’ve had an email from Jeff [Bezos]. He says we need a name. He says it has been nine months and we still haven’t got one ─ and I don’t think he’s very pleased.”
There’s a long pause, before May says: “I’m going to have a custard cream.”
He adds: “What if we come up with a new type of expression? So, what if we called it Ace Biscuits? You know, somebody could say, ‘Do you like my new shirt?’ ‘Yeah, that’s ace biscuits’.”
Hammond then points out that Amazon’s name is just a word they took, to which Clarkson replies: “Yeah alright, why don’t we call it Nile? Dong? Or my favourite river name of them all, Erewash?”
Before long the trio are messing around on car configurators and making very little actual progress with the name. Luckily they have actually been busy filming, including driving a ‘brilliant’ Mercedes.
There have been plenty of suggestions from the Internet, including Gear Knobs (which Clarkson publically ruled out), No Limits, Shifty Knobs, Dip Sticks, The Best Car Show… in the World, Two And a Half Men (a reference to Hammond’s height) and our suggestion, Men of Things with Wheels.
One Twitter follower, Stephen Belser, asked why Amazon should pay ‘dumb consultants’ to come up with a name and that it should be a fan contest. Clarkson replied: “We aren’t paying consultants. And we are looking hard at suggestions from EVERYONE.”
This is the actually second video for the unnamed Amazon motoring show, which will be available to Amazon Prime subscribers. In the first Clarkson suggests various Genesis album titles.
Whatever the name will be, the new show will air in the Autumn of 2016 ─ giving the BBC breathing space for its revamped Top Gear, which features seven presenters if you include The Stig, and behind the scenes show Extra Gear, which will be hosted by Rory Reid.
Clarkson and fellow presenters, meanwhile, have invested in a new website called DriveTribe that has been described as a cross between TripAdvisor and Twitch that will give petrolheads a place to share videos, comments, information and opinion on motoring.
Hammond said of DriveTribe: “”Gamers have got Twitch, travellers have got TripAdvisor and fashion fans have got, oh, something or other, too. But people who are into cars have got nowhere.
“There’s no grand-scale online motoring community where people can meet and share video, comments, information and opinion. DriveTribe will change that. And then some.”
Feel free to post your name suggestions below. You never know, you may just help Clarkson, Hammond and May out. Although Ace Biscuits is going to be tough to beat.