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Lamborghini Urus SUV concept is for high-flying families

Lamborghini has another crack at a making an SUV with the Urus.

Lamborghini is a brand you associate with 200mph supercars that look like they should be in a Batman film, not practical family wagons for ferrying the kids about. That could, however, change as the Italian marque has revealed a sports utility vehicle (SUV) concept known as the Urus.

The Lamborghini Urus is the Italian brand’s answer to the BMW X6 M, Porsche Cayenne Turbo and the Range Rover. It will be an extremely expensive four-seater with ample leg room and a big enough boot for the shopping.

The Lamborghini Urus is a larger than the BMW X6, at 4955mm in length, 1996mm in width and 1660mm in height. It has an adjustable spoiler at both the front and back for increasing downforce, presumably, so it won’t take off.

Before you start complaining about how boring a 4×4 Lamborghini is going to be, you should first know about the engine. It’s typical Lambo, through and through. The aim is around 600bhp from a V8 (likely a twin-turbo variant) through an all-wheel drive powertrain. That enough for you?

VW’s modular-longitudinal platform used in the Audi Q7, Porsche Cayenne and VW Touareg will feature. Lamborghini claims C02 emissions and weight will be superior to the competition, but neglected to eloborate on the exact details.

On the inside are four carbon fibre bucket seats (no comfy armchairs here) and a number of TFT touchscreen displays to keep your passengers amused. Another digital display deals with driver information such as speed and fuel level.

An SUV is odd move for Lamborghini, one might think, until you consider the SUV market has proved lucrative for a number of usually sportscar-oriented brands. There’s also the fact the manufacturer, which started out life building tractors, has actually made an SUV before. It was called the LM0002. So there.

“SUVs make up one of the most successful market segments worldwide, and the Urus is the most extreme interpretation of the SUV idea: it is the Lamborghini of the SUVs,” Lamborghini CEO Stephan Winkelmann commented.

2017 is the year we will supposedly see the Lamborghini Urus reach production, assuming the concept gets that far. Reports say it will cost somewhere between a Gallardo and Aventador, which means in the region of £150,000.

Lamborghini Urus SUV pictures


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