Peugeot isn’t having the best of times at the moment, but the French firm is hoping to claw its way out of the financial quagmire with its latest car – the 2008.
Building on the success of both the Peugeot 208 (which in the UK has received 20,000 orders in the first six months) and the award-winning 3008, the new 2008 crossover is aimed squarely at the Nissan Juke, Vauxhall Mokka and French rival Renault’s forthcoming Clio-based Captur.
It’s a growing sector the world over, especially popular with cost-conscious family buyers looking for a one-size fits all vehicle, and Peugeot knows it needs to grab a slice of the sales worldwide. To keep its costs down, the 2008 will be built close to all of its markets, across three factories in France, China and Brazil.
Essentially a 208 estate with a raised ride height, lifestyle roof rails and chunky body cladding, the 2008 follows a well-trodden path to crossover-dom. And with that open-grille, sharp headlights and distinctive rump it manages to do so while maintaining the familiar Peugeot family face – all set off with the ubiquitous LED running lights of course.
Underneath that 4.16m-long body is the same range of engines and features as the regular 208, with the e-HDI diesels and three-cylinder petrols meaning the 2008 range kicks off with CO2 emissions of less than 100g/km.
There’s no mention of four-wheel drive, but the crossover does utilise the firm’s Grip Control, an electronic aid that maximises traction across the front axle when the going gets tough. But if you need to get out of a sticky situation right now, you’ll just have to wait; the order books open in June, after the car makes its world-debut at the Geneva show in March, with UK deliveries slated for late summer.