Infiniti, Nissan’s luxury brand, will become the title sponsor of Red Bull Racing next year. The Formula 1 team, which snatched both the constructors’ and drivers’ F championships this season, will be known as Infiniti Red Bull Racing from the 2013 season onwards.
Infiniti branding has featured on Red Bulls’ cars since 2011, a move which has lined Red Bull’s already heaving pockets while helping raise Infiniti’s profile in Europe and the rest of the world. That relationship will now evolve – Infiniti will not only gain naming rights, it will also contribute technical expertise to help develop a new energy recovery system that will be used in the 2014 F1 season.
The new partnership may even create an opportunity for another road-going, F1-inspired car in the same mould as the Infiniti FX Sebastian Vettel Edition – an Infiniti FX 50 inspired by the newly-crowned three-times F1 world champion.
Infiniti president Johan de Nysschen said: “While our first 24-months have been very beneficial to both parties, our new increased relationship will bring increased advantages to Infiniti and Red Bull Racing. As title sponsor, Infiniti Red Bull Racing will help us garner even more worldwide exposure for our brand, products and technology.”
Team principal Christian Horner added: “Red Bull Racing and Infiniti have been working on a number of initiatives since the start of our relationship in 2011.
“During that time, Infiniti has demonstrated significant technical prowess and I’ve been impressed by the depth of the wider engineering capabilities of the Nissan Motor Company.
“In terms of marketing, Infiniti has leveraged their involvement with Red Bull Racing and Formula One extremely effectively to become much better known in a short space of time.”
Take a look at our Infiniti FX SebastianVettel Edition review.