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Siri coming to Chevrolet Mylink but what’s the point?

European Cheverolet Cruze and Aveo models that feature the company’s MyLink in-car infotainment system will be upgraded to feature Apple’s Siri voice assistant, the company has confirmed. The system, which will work in conjunction with the iPhone 4S and 5, will allow drivers to access the majority of Siri’s functionality on the road without having to touch their handset.

The key word here is ‘majority’ because there are several features Siri-loving iPhone owners won’t be able to access once their handset is paired up to a Chevy. Tasks you can perform include
making and receiving voice calls to specific contacts, playing music via iTunes, listening to and composing text messages and accessing and editing a calendar.

Sadly, you won’t be able to ask Siri to do any of the really cool stuff like run web searches, find local businesses or navigate to specific locations. This, in our view, makes the MyView version a little bit pointless, particularly as most car owners with a Bluetooth-enabled Stereo can pair their iPhone to said stereo and access Siri in its full glory on the move.

Admittedly, the Chevy interpretation might be a tiny bit safer. It lets you access Siri at a push of a button on the steering wheel rather than at the push of a button on your iPhone, which may or may not be mounted in a handy cradle. Also, MyLink has an eyes-free mode that prevents the phone lighting up and distracting you, but is this enough? We’re not convinced it is.

“We are excited about the fact that Chevrolet will be one of the first car brands to offer Siri Eyes Free integration in Europe,” commented Susan Docherty, president and managing director, Chevrolet and Cadillac Europe. “Safe, easy, reliable and portable connectivity is a top priority for our customers, and Siri complements MyLink’s existing capabilities to help deliver an incredible driving experience.”

Just be aware you can get a slightly more incredible one with an ordinary Bluetooth system.

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