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Study reveals top car colour choice of men and women

Think men prefer blue cars and women opt for red? Not quite — a survey in America has revealed some very surprising results about what hues men and women love best on their motor. spent a year tracking and analysing the colours and types of cars that male and female website visitors were inquiring about. 30 million used cars listed on the website were used in the study, and hundreds of thousands of consumers who had inquired about a car on the site took part. 

According to the study, men have a stronger preference for red cars than women by 12.3 per cent. The same goes for orange cars by 11.8 per cent, and for black cars by 9.6 per cent. Meanwhile women have a stronger preference for silver cars than men by 9.2 per cent, brown cars by 9.1 per cent and gold cars by 7.3 per cent. 

Phong Ly, co-founder and CEO of, said: “It’s one thing to say you like a car colour, and another to actually move forward in the used car shopping process to contact the seller about that colour car.” 

For men, red and black were the most popular colours for used sports cars and white is the most popular colour for pickup trucks. For women, used minivans, saloons and wagons are the most popular car types for silver. 

Surprisingly, blue is slightly more preferred by women than men. The women-favoured cars also tend to stay on the market a bit longer, which may be because colours like gold, beige, and brown are less common. 

To round off the list, men have a stronger preference for white cars, more so than women by 7 per cent. They also have a stronger preference for green cars by 6.8 per cent and a stronger preference for grey cars by 3 per cent. Women, on the other hand, have a stronger preference for beige cars by 4.7 per cent, a stronger preference for blue cars by 3.6 per cent and a stronger preference for yellow cars by 3.2 per cent. 

Going by the study, orange is the least popular colour of all, representing only 0.4 per cent of 30 million used car listings. Black cars ($21,719), white cars ($20,026), and brown cars ($20,019), meanwhile, had the highest average used car prices among colours listed in the results of the study. Green cars ($13,194), beige cars ($14,472), and gold cars ($14,953) had the lowest average used car listing prices. The average price of the cars for the colours women preferred is about 8 per cent less than those favoured by men. 

Mr Ly said: “These study results could suggest that women are more practical in their choices. For the most part, they may just want to buy a reasonably priced car that safely drives them around.” 

He added: “For men, perhaps they may be a bit more idealistic about cars, preferring something that has speed and is fun to drive.” 

What do you think about the results? Accurate? Let us know by posting in the comments below.


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