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Toyota GT86 advert pulled for ‘condoning dangerous driving’

Seen that Toyota GT86 advert? The one that starts off in a computer generated world before the virtual star drives through a glass wall into the real world? Well, you may have seen it for the last time as the advert will no longer be watchable on YouTube.

Is this virtual man encouraging dangerous driving? The answer is no by the way.
Is this virtual man encouraging dangerous driving? The answer is no by the way.

Two complaints (count ’em) have led to the advert being banned from YouTube because, according to the Advertising Standards Authority (ASA), the Saatchi & Saatchi-made television advert is ‘irresponsible’ while ‘condoning dangerous driving’.

Google-owned YouTube has no issue with the video but the ASA’s ruling that it ‘glamourises’ dangerous driving is enough to put the nail in the coffin.

Naturally, Toyota is none too pleased to see its advert banned from the interwaves. It can’t have been cheap to make and the clip was chugging along nicely having already amassed 1.3 million-odd views. In a statement, the Japanese manufacturer said that it was ‘clearly set in an animated, artificial and fantasy environment.’

The company has a point. The cityscape portrayed in the advert is virtual, as is the chasing helicopter and even the driver. Does animated speeding has the same impact on impressionable watchers as real life speeding? And should the two people that complained get out more?

If you’ve not seen the advert in question, it’s for the 2.0-litre 197bhp GT86 sports car built in conjunction with Subaru (the Subaru model is known as the BRZ, in case you were wondering). A quick Google should yield you the results you seek. Have a look at our Toyota GT86 review when you’ve finished being outraged.


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