It seems the UK’s love affair with the prancing horse is still very much alive. More Ferraris were sold here than in any other European country.
The first half of 2013 saw 415 Ferraris delivered on our shores, an increase of six per cent on the 2012 figure. Germany, which was Ferrari’s biggest European market, saw 388 deliveries made ─ an increase of 1 per cent.
Although Ferrari is an Italian brand, the 116 sales in its home country represented a mere 3 per cent of the 3,767 total. Spain, hit hard by a recession, saw a decrease in sales.
Ferrari’s net profit increased by 20 per cent to €116.2, even though it sold just 2.8 per cent more cars. Revenues increased to €1.2billion, an increase of 7 per cent and a net cash position of €1.2billion was reported, a record for the car manufacturer.
The most popular Ferrari model was the California 30 and the 458 Spider followed by the more practical 2+2 V12 Ferrari FF.
“Once again in the first six months of 2013, Ferrari has recorded excellent results,” Ferrari chairman Luca di Montezemolo said. “Two months ago, we took a strategic decision [to limit the output of cars], the effects of which will be felt more clearly over the next six months. However, that move is already beginning to make its mark.
“An increase of just over 2 per cent in volumes has been matched by 20 per cent growth in EBIT [earnings before interest and taxes], which is and will remain our primary objective along with maintaining the exclusivity and value of our cars over time,” he added.
While Ferrari saw substantial increases in sales in the US, Canada, Middle East and Japan, Greater China saw a decrease from 400 cars to 350.
Ferrari said online sales had increased 21 per cent.