The only thing Usain Bolt likes more than winning gold medals and scoffing chicken nuggets is driving fast cars. So it was hardly surprising when Nissan snapped up the Jamaican sprinter as a brand ambassador, made him ‘Director of Excitement’ and asked him to create a special one-off Gold GT-R.
The car, which will be auctioned for charity later this month, features faux-gold paintwork from bonnet to bumper and features Bolt’s embossed signature. There’s plenty of bling inside, too, thanks to interior fittings made of real gold. The colour scheme was chosen to match the hue of Bolt’s considerable haul of medals, in case you hadn’t spotted the link.
The gold GT-R will be auctioned later this month to benefit the Usain Bold Foundation. The proceeds will go towards helping the foundation’s work creating opportunities for young people in Bolt’s country of origin Jamaica.
If you’re not rich or fortunate enough to secure the winning bid then fret not. Bolt is also busy working with Nissan product specialists on a limited-edition run of special GT-R models, which will go on sale across the globe. No further details have been confirmed as yet, but if it’s not not finished in black, green and gold or tuned to be faster than the standard car we’ll eat our rasta hats.
Toshiyuki Shiga, Chief Operating Officer, rolled out the obligatory quote, backing Bolt’s contribution to the brand. “Nissan shares the spirit of excitement that captivated worldwide audiences at the Olympics,” he said. “There is no-one better qualified than Usain Bolt to help us translate that spirit into great experiences.”
Bolt countered with: “Racing is my inspiration, and I want to help Nissan become an even more exciting brand for everyone.”
Expect this partnership to continue for some time.