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Amazon to pilot Zombieland on Prime Instant Video and Lovefilm

Amazon appears to be making a serious effort to push its video streaming service on both sides of the pond. The retailer has announced it will add cult classic Zombieland to the line-up of pilots already in production for Prime Instant Video.

Zombieland, which is the seventh comedy pilot added to Amazon’s pilot line-up, will be made available (along with the other six comedy pilots and six children’s pilots) for free on Amazon Instant Video in the US and Lovefilm in the UK.

Customers are invited to view the pilots and then review them on the site; customer feedback will help determine which of the 13 pilots Amazon Studios will make into full-season productions, to air on Prime Instant Video.

Read Recombu Digital’s guide to Lovefilm

Zombieland is a fan favorite and we can’t wait to see where this story line goes in a serialised format,” said Roy Price, Director of Amazon Studios.

“We’ve been announcing a lot of exciting exclusive content for Prime Instant Video, like Downton AbbeyUnder the Dome, and Justified, and we think adding original shows to that lineup is going to make Prime even more enticing for customers.”

Zombieland is based on the hit Columbia Pictures movie of the same name, and finds four survivors outwitting zombies and searching for a place to call home. The Zombieland pilot comes from the feature film’s original creative team, writers Rhett Reese and Paul Wernick.

Zombieland will strive to break the rules — action, adventure, thrills, chills and laughs and all packed into a half-hour format,” said creator Paul Wernick. 

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