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Amazon brings Prime Instant Video to Android devices in a convoluted manner

Amazon Prime Instant Video customers can finally watch movies and TV shows on regular Android devices. 

Previously, you could only stream content from Amazon’s mobile streaming service on iOS or Kindle devices. Now virtually everyone with an Android phone can access Prime Instant Video on the go.  

But instead of being able to install a Prime Instant Video app directly from Google Play, Amazon has decided to make the whole process of watching shows on your HTC One (M8) more than a little complicated. 

Android users can watch Amazon Prime Instant Video from the company's shopping app
Android users can watch Amazon Prime Instant Video from the company’s shopping app

If you’ve got the Amazon shopping app installed on your phone and you’ve got Amazon Prime membership then you’ll be able to watch shows like Extant, Under The Dome and 24 within this app. 

Customers who’ve only got a Prime Instant Video subscription will be able to make use of the Prime Instant Video Player, but in order to get that, you’ll need to have Amazon Appstore installed on your phone. 

You’ll need to have the ‘Unknown Sources’ box checked in your settings before you can manually install Amazon Appstore from Amazon. Once you’ve got that set up and running, you can log in with your Amazon ID and watch Prime Instant Video shows like normal. 

Paul Cousineau, Director of Mobile Shopping said: “Now, the latest Amazon App for Android combines that award-winning mobile shopping experience with access to Amazon’s digital products and services, including unlimited streaming of tens of thousands of movies and TV episodes at no additional cost for Prime members. At Amazon, we are always innovating on behalf of our customers and we look forward to receiving their feedback on this enhanced shopping experience.”

To watch anything on Prime Instant Video – whether on your Android phone, smart TV or games console, you’ll need a subscription to Amazon Prime, which currently costs £70 a year, or pay £5.99/month to get Prime Instant Video on it’s own. 

If you just want to test the service out, you can sign up to a 30-day free subscription too.
Once you have installed the player and have an active subscription, you’ll be able to watch a range of content on the move including HBO classics like The Sopranos, True Blood and The Wire, popular series including Downton Abbey, 24 and Amazon originals including Vikings, the Halle Berry-starring sci-fi series Extant and US political comedy Alpha House


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