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Amazon ticked off over Prime trial smallprint screw-up

Amazon has been taken to task by the Advertising Standards Authority (ASA) over a promotion for its Prime delivery and on-demand service. 

Six people complained to the ASA after the their 30-day freebie expired and they were charged automatically. Despite Amazon’s smallprint stating that charges would apply, confusion reigned over how much would come out of people’s accounts. 

As the small plastic credit-card sized vouchers touted Amazon’s Prime Instant Video service, the complaining customers understandably assumed that the regular £5.99/month price would apply. 

The information, which was clearly printed on the card – albeit in small print – stated that the service would set them back £79, the price of a full year of Amazon Prime membership. 

Membership gives you free next-day delivery on Amazon purchases, as well as unlimited access to the Instant Video service. The ASA said the retail giant didn’t make this distinction clear enough and that future promos must be clearer. 

While it’s never nice to hear of people being stung for money when they didn’t expect it, it’s always a good idea to read the small print on anything you’re committing to. Bearing in mind the old adage that nothing is truly free wouldn’t hurt either. 

The third season of Vikings is now available to stream on Prime Instant Video and New York Symphony orchestra-based drama Mozart in the Jungle has recently been given the thumbs up for a second series. 


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