Sky Sports has given its iPad app a dedicated look and feel to support its online and Red Button multi-screen coverage of the Augusta Masters 2013.
The traditional red, white and blue is exchanged for a fairway green when subscribers activate the event centre for the Masters, which goes live from Augusta, Georgia, on Wednesday, April 10.
Viewers will find a matching design if they press the Red Button on Sky Sports during the four-day tournament for multi-screen views, stats and news in HD.
Owen Williams, head of content and production at Sky Sports Digital Media, walked Recombu Digital through what’s on offer on the iPad, Red Button and at Sky Sports on the web.
Read more about Sky Sports for iPadHe said Sky customers can expect to see distinctive looks for sporting events in future as Sky seeks to add more value than its competitors, whether it’s the BBC at the Masters or BT for Premier League football from this summer.
“It’s important that our digital coverage properly enhances and supports what you are seeing on broadcast so that it’s a similar experience,” Williams adds.
“We have got an Ashes companion that we are in the middle of building for our coverage this year. It will have some of these features and some more cricket-centric features.
“Increasingly, we are being judged not only on the quality of our broadcast output, but on what we can bring bring behind the broadcast coverage and in a digital sense.”
Last year’s Augusta Masters won 600,000 unique users through Sky Sports for iPad, in addition to the TV audience, making it a major viewing channel.
This year’s tailor-made event centre and Red Button coverage have live feeds for the legendary Amen Corner and the unforgiving holes 15 and 16, alongside the main Sky Sports mix.
There are also two featured feeds from host broadcaster CBS following specific groups of players, one certain to include Tiger Woods, the other probably including European favourite Rory McIlroy.
There’s also a TV highlights package and a clips bar on the iPad, which are constantly updated with the latest events, and there’s a curated Twitter feed from pundits and players on the iPad.
Live player rankings are wrapped in a neat Masters-style leaderboard, and both iPad and TV feature more stats and the latest news updates.
Sky will cover all four days of the Masters 2013 in 3D, HD and online for PC, Mac and mobile devices via Sky Go and Sky Sports for iPad.