The UK’s average TV screen size is just 30.6 inches despite sales of big-screen TVs rising 12 per cent last year.
In 2008, the average screen was 28.8in, and the big-screen trend is catching on fastest in south-west England, Wales and Yorkshire, where sales of 40in or larger TVs grew in 2011 by more than 15 per cent.
London has the most big-screen TVs, but the average screen size is 31.5in, just two inches larger than in 2008, despite retailers’ excitement over the forthcoming summer of Olympics, Euro 2012 football and the Queen’s Diamond Jubilee.
In East Anglia, the average screen size is less than 30in, and sales of big-screen TVs fell by 4.5 per cent last year.
Average TV screen sizes for the UK are:
- London – 31.5in
- Lancashire – 31.3in
- South East – 31in
- North East – 30.9in
- Wales – 30.7in
- Scotland – 30.5in
- Yorkshire – 30.3in
- South West – 30in
- Midlands – 29.9in
- East Anglia – 29.7in
South-west England, Wales, Yorkshire, London, Lancashire and the Midlands all saw big screen TV sales rise by more than 10 per cent in 2011, according to the survey conducted by GfK Technology and Retail on behalf of supermarket chain Asda.
Asda’s technology expert, Michael Arnott, said: “With the upcoming London 2012 Olympics, not to mention the Queen’s Diamond Jubilee, more of us are upgrading to enjoy the events on a larger screen.
“No doubt in part to the Royal Wedding, national sales of larger TVs rose by 12 per cent in 2011. As 2012 is set to be a monumental year, we expect this trend to continue across the UK.”