BT has sealed a deal which sees it maintaining exclusive broadcast rights for the Italian premier league until 2017/18.
This deal, along with holding exclusive broadcast rights to all UEFA Champions League football until 2018, cements BT Sport’s reputation as the main destination for top flight European football.
Despite Sky Sports netting the majority of FA Premier League games for the next three years and recently snatching up MLS rights, BT retains will continue offering matches from the FA Cup, UEFA Europa League, Bundesliga, Ligue 1, SPL and Primeira Liga.
Head of BT Sport, Simon Green, said: “Serie A attracts some of the best players in the world and is a fantastic, competitive league featuring some of the legendary teams of European folklore, such as Juventus, AC Milan, Inter and Roma.”
While exclusive TV deals like those recently signed by Sky and BT are good news for the shareholders, it means added costs for football fans.
Previously, Champions League, Europa League, FA Cup, Serie A and SPL games have been available for only the price of the TV Licence, but now monthly subscription fees are required to watch your favourite teams in action.
From next season, BT Sport will be the only channel to show Champions League and Europa League matches, after signing a monster £897m deal for exclusive rights to show games from Europe’s elite cup competitions.
Following complaints from Virgin Media, UK telecoms regulator Ofcom is looking into the auction process for Premier League broadcast rights. As 3:00pm Saturday games are ringfenced, the cable company, which carries both Sky Sports and BT Sport, claims that UK subscriptions are the worst value for money in Europe.