BT has announced that it will stream the UEFA Champions League and Europa League finals live on YouTube.
Complementing the BT Sport Showcase channel on Freeview, which broadcasts a selection of BT Sport games live in standard definition for free, the finals will be available to anyone across the world provided they’ve got a decent enough Internet connection or mobile data plan.
Liverpool will fight Sevilla for the Europa League final, which kicks off on May 18, while arch rivals Real Madrid and Atletico Madrid will compete for the Champions League on May 28.
As well as being available to stream at youtube.com/btsport, BT will also broadcast both games for free on Freeview (channel 59) on Sky (channel 414) Virgin (channel 548) and BT TV (channel 414). There will also be a live stream available at sport.bt.com/final.
The move to open up the finals to the world follows rumours that coverage of Champions League games could return to ITV, with a drop in viewing figures cited as the primary reason.
John Petter, chief executive of BT Consumer, said: “We’ve always said we wanted to give top quality sport back to the people and making the UEFA Champions League and Europa League finals free to everyone in the UK does this in a big way.”
BT is planning on a big marketing push behind the finals, preparing content to be pushed out over Snapchat, Facebook, Instagram, Twitter and Vine as well as YouTube.
In the meantime, you can whet your appetite with BT’s 22-second YouTube teaser below.