BT Sport and ESPN has been added free in high definition to Virgin’s top-tier XL TV customers – with a pay-upgrade for others.
The deal puts Virgin neck and neck with Sky as an all-inclusive destination for watching the complete Barclays Premier League in HD, along with British Eurosport and Sky Sports News.
Virgin TV XL without broadband or phone costs from £32/month, or Virgin TV customers on other tiers can add BT Sport 1, 2 and ESPN in HD for £15/month.
How can I watch BT Sport on Sky, Virgin Media, Freeview, BT Vision, TalkTalk TV and YouView?Sky Sports 1 or 2 can be added at £15.50/month each, or £25.75/month for the the full Sky Sports package, with an extra £7/month to see any Sky premium channels in HD.
Dana Strong, Virgin Media’s chief operating officer, said: “Virgin Media homes are kicking-off the new season with the most complete sporting line-up around in one simple subscription, from Barclays Premier League football and Aviva Premiership rugby to F1, live golf and the culmination of a great Ashes series.
“We’re excited to announce our deal with BT, making these fantastic new channels available at no extra cost to millions of Virgin TV viewers and in HD as standard.”
BT Sport is also be available online through Virgin TV Anywhere, and through the Virgin TV Anywhere iPad app for TiVo customers.
The three-year deal will bring BT Sport to at least two million customers on Virgin through the XL package, adding to the million who BT said have already signed up through BT TV and Sky.
Marc Watson, BT TV chief executive, said: “I am delighted we have signed a deal with Virgin Media that increases the audience for BT Sport to around three million homes overnight.
“BT is rewarding its loyal customers with free sport and it is great to see Virgin Media immediately making BT Sport available to so many of their customers.
“BT has made a large investment in BT Sport and this is an important commercial agreement for us that recognises the excellence of the channels.
“We are keen to make our services as widely available as possible and to do so via wholesale arrangements. We are doing this with BT Sport.”