BT Sport, the new live sports service from BT will be bundled free with BT Broadband subscriptions.
Launching on August 1, BT Sport will be accessible to customers who can get the basic ADSL-based BT Broadband services and those who can get the faster fibre-based BT Infinity.
BT Broadband customers will be able to get BT Sport channels through the airwaves on their BT Vision boxes and BT Infinity customers will be able to access BT Sport’s channels through the BT YouView box.
From August 1, BT Broadband will cost £10/month and BT Infinity will cost £15/month, with access to BT Sport channels included as standard.
There will be three BT Sport channels, BT Sport 1, BT Sport 2 and ESPN, with the option for you to get HD versions of these channels for an extra £3/month.
Early adopters who place an order for the HD channels before August 2 will be able to get the HD channels free for 12 months, saving £36.
Sky TV customers will also be able to subscribe to this bundle of channels for £12/month in standard definition and £15/month in HD.
It’s not yet confirmed where the BT Sport channels will be on the Sky programme guide. We were told at a packed out press launch helmed by presenters Jake Humphrey and Clare Balding that Sky viewers would be able to call BT directly from the programme guide and order in the channels as you would access other subscription services.
Sky customers will also be able to take advantage of the free HD for a year offer, otherwise they’ll pay £3/month for the high definition channels, the same as BT customers.
As well as this, BT Sport subscribers will be able to catch up with the action online through BT Sport desktop and mobile apps. Details on minimum spec haven’t been announced, but the press renders shown off at the demo suggest that it’ll be iOS only for the time being. We’ll update once we know more.
Right no there’s no word on whether Virgin Media subscribers will be able to access the BT Sport channels but it’s looking unlikely. Virgin Media sports fans who previously enjoyed the ESPN and Setanta channels back in the day will likely be pretty miffed, to put it mildly.
Again, we’ll update once we hear more about BT Sport channels appearing on other platforms like Freeview, Freesat and TalkTalk TV.