BT Sport has scored exclusive broadcast rights for the FA Women’s Super League (FA WSL) as part of a new programme to bring women’s football into the spotlight.
As well as Super League coverage, BT Sport will broadcast Women’s Seniors and the FA Women’s Cup.
The WSL launched in 2011 and currently consists of eight teams. From 2014 onwards the League will expand to incorporate ten more teams and split into two division, FA WSL1 and FA WSL2.
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The two-tier structure has been designed to encourage competition and professionalism with promotion and relegation between the two leagues. Simon Green, head of BT Sport revealed that coverage of women’s football will be split between the BT Sport and ESPN channels, so we could see the FAWSL1 games covered on one channel and the FAWSL2 fixtures on the other.
Stuart Turner, commercial director for the FA said: “We are delighted to have such an established brand as BT associated with the women’s game. In BT we have the perfect partner to help take the game forward over the next four years, both as new and innovative broadcast partner for the FA WSL in BT Sport, and a commercial partner supporting women’s football.”
Clare Balding has joined BT Sport as a presenter and will be hosting a weekly magazine show focussing on women’s sport. BT has also secured rights to the WTA’s Women’s Tennis matches for 2013 which it’ll be sharing with Eurosport. In 2014, BT Sport will have exclusive broadcast rights of WTA matches.