BT Wi-fi will soon be available in Young’s and Geronimo pubs alongside your real ales and gastro chips.
Rolling out to over 140 pubs across the South East over the next five months, the deal will see drinkers able to access BT’s wireless network on their phones, tablets and laptops free of charge. Access to BT’s 5 million-strong WiFi network is available free to BT Broadband customers and at varying rates, from £5.99 for 90 minutes, for everyone else.
Young and Co’s Brewery hopes that the lure of free WiFi will see customers sticking around for longer, holding meetings in the day and holding court with colleagues after hours. Andy Maynard, IS manager for Young’s says:
Read Recombu Digital’s guide to BT Wi-fi “Increasing amounts of customers keep in touch with the office or hold work meetings at our pubs during the day. On evenings and weekends, visitors are catching up on the days’ goings on or keeping a check on the sports. Free WiFi ticks the box on all counts and adds to the already social atmosphere.”
Andy Baker BT Wi-fi CEO added: “It’s fantastic news that visitors to this premium pub chain will now get free BT Wi-fi. Our research shows that 61 per cent of people actively search for a wi-fi hotspot while out and about eating & drinking. This new partnership means pub goers will be able to get online at any one of the 140 Young’s or Geronimo sites.”
BT is looking to strengthen its presence in pubs ahead of the launch of BT Sport. It’s hoping to launch its subscription sports channels at rates much lower that what Sky currently charges for access to Sky Sports. Whether or not this means that Young’s landlords will offer viewers BT Sport remains to be seen.