Celebrities such as Danny Dyer and TV presenter and fashion designer Lydia Bright will soon have their own YouTube channels for their fans to follow and enjoy.
The channels have come about as part of a deal between video creator network Base79 and Insanity Talent Management. The deal will see the creation of the “Insanity Network”, which has been formed by Insanity in partnership with digital content veterans, Pete Gibbons, and Anwar Nuseibeh, is designed to develop an online community of fans for their clients predominantly on YouTube.
Base79 runs 1,400 YouTube channels for over 800 premium content partners with over 700 million video views a month. The tie-up will allow Insanity’s clients to reach new audiences and new ways to be in touch with their fan bases. Top of the new roster will be channels with original content from Danny Dyer, Lydia Bright and MistaJam.
Andy Varley, chief executive of the Insanity Group of Companies, said that digital marketing has now become the crucial method of breaking new artists, especially in the music industry.
“By forming a partnership with Base79 who have many years of experience working with record companies to aggregate content, our clients are in a particularly strong position to capitalise on their visual assets,” he said.
As well as the artists above, the network will also include the likes of Music artists Lunar C and Mike Hough, 18-year-old singer/dancer Kieran Alleyne, American heart throbs Tyler N Stevie, Celebrity Hair & Make up Artist Lyndsey Harrison and Magician Gerry Sims.