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Dreamworks boss: You’ll pay £10 for three new Breaking Bad episodes, bitches

Hollywood studio DreamWorks offered Breaking Bad’s producers £47m for three new episodes of the cult series, snipped into six-minute daily webisodes for 60p each.

Jeffrey Katzenberg, CEO of DreamWorks, proposed the month-long online serialisation as an example of high-quality drama for the ADHD generation.

He also stuck up for traditional TV, which has continued to grow viewers despite the competition from YouTube and Netflix-style on-demand libraries.

Dreamworks boss: You’ll pay £10 for three new Breaking Bad episodes, bitches
DreamWorks’ boss says bitesize drama is the new crack

“My idea was literally that you’d pay 50 cents a day for 30 days, so it would be $15, and I actually think there are 10m people around the world that would have done that,” Katzenberg told The Guardian.

“It’s going to happen. We’ve always spend a long time waiting but now we have touch screens to distract us and that presents a massive opportunity for short-form entertainment.

“There has to be high-quality, short-form story telling. It’s not all skateboarding ducks.”

Vince Gilligan, the creator of this year’s must-have box-set binge drama, turned down the unlikely return of his crack-baking anti-heroes.

DreamWorks is working with Breaking Bad’s distributor, Netflix, to produce a thousand hours of children’s TV.

It’s also bolstered its interest in attention deficit entertainment, buying YouTube network AwesomenessTV, which has more than 25m subscribers across 180,000 YouTube channels.

The incentive? Awesomeness TV can get instant feedback from a few webisodes instead of investing millions of dollars gambling on pilots, as network TV does today.

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