Fetch TV set-top boxes will lose Sky’s on-demand video service Sky Go on May 13, but the troubled brand has found a new home.
Fetch TV went into administration in January, despite an innovative programme guide retail sales through Tesco, Currys and PC World as both Fetch TV and Technika – now it’s been bought by online entertainment service ShopTo.net.
The boxes married a Freeview+ HD recorder with on-demand services including BBC iPlayer, Sky Go and its own Fetch TV movies and TV library. The Fetch TV on-demand service is also available on Panasonic, LG and Samsung smart TVs in the UK.
ShopTo CEO Igor Cipolletta said: “Our customers are consuming entertainment in many ways and we need to deliver the same excellent ShopTo service they have come to expect through every device.
“We will continue to make appropriate investments related to growing our multichannel strategy as the online entertainment market evolves with new technology and customer consumption habits.”
ShopTo already sells Blu-ray and DVD movies online, so Fetch TV would give it an online movie store as well as a potential hardware platform to sell.
Sky has chosen not to renew its contract from the new owner, so Sky Go will disappear from Fetch TV owners’ screens on May 13.