TalkTalk’s latest set of figures show that ten per cent of its customers now take its mobile service.
Last November, TalkTalk launched a new bundle deal that saw customers who’ve signed up for the Plus TV, broadband and home phone package getting a TalkTalk Mobile SIM card thrown in for free.
The SIM card, which would normally cost £5/month gives you 100 minutes, 250 texts and 200MB of data and lasts for 18 months.
The launch of the free SIMs alongside other quad-play deals has seen TalkTalk Mobile grab an 11 per cent market share of the UK’s SIM-only market, beating the likes of Vodafone and Tesco Mobile.
Tristia Harrison, managing director of consumer for TalkTalk, said: “It’s great to see even more of our customers make significant savings on their household bills by bundling more of their services together with TalkTalk.
“The response we’ve seen to our mobile offering makes us excited about the future of quad play, and the fact that we continue to be Britain’s fastest growing TV service, demonstrates the huge demand from consumers for flexible, value-for-money packages. We’ve always been clear that our mission is to help make families across Britain better off. It’s exciting to see our plans accelerating and more TalkTalk homes benefiting as a result.”
TalkTalk TV is also now sitting pretty in 1.3 million UK homes, with Sky Movies and Sky Sports Boosts proving to be the most popular channel add-ons.
Boosts can be added for a month at a time, giving TalkTalk TV customers the option to chop and change things as they like.
As the figures come from last year, there’s no indication yet as to how popular Netflix has been with TalkTalk customers – the popular streaming service landed on TalkTalk TV in January. Since then TalkTalk has also acquired Blinkbox and has announced plans to launch a Blinkbox app on TalkTalk TV.
In the last three months of 2014, TalkTalk also added 88,000 new Fibre customers. TalkTalk’s FTTC (Fibre to the Cabinet) products make use of the Openreach network and let customers access download speeds of up to 38Mbps and 76Mbps.
Not adjusting for churn, this should put TalkTalk’s superfast subscriber base at 396,000. By comparison, the latest BT results from show it’s got 2.7 million customers signed up to FTTC services.
There’s no word from TalkTalk yet about how things are progressing in York, where it’s embarked on a joint venture with Sky and CityFibre. This project will see triallists able to sign up for FTTP (Fibre to the Premises) services, which can provide much more bandwidth than FTTC-based offerings .