Ubiquitous WiFi provider The Cloud has pulled up a stool in everyone’s favourite 50’s-themed burger joint Ed’s Easy Diner.
The retro-centric fast food chain has done a deal with the Sky-owned public WiFi network which will see customers able to sign in to ‘_thecloud’ while they wait for their Smokey Joes.
Uploading pretentiously-framed shots of your meal to Instagram (do people still do that?) now won’t eat in to your data plan at Ed’s.
Whatever you want to use the free access for, Ed’s has twigged that WiFi is now part and parcel of the dining experience.
Andrew Guy, CEO of Ed’s Easy Diner said: “WiFi is simply a part of eating out – diners check-in, search for offers, upload a photograph of their meal to Facebook and so on. It’s a part of everyday life and we needed to adapt.”
Customers will be able to sign up to the Ed’s Club loyalty scheme, which gives you things like a free shake on your birthday, through The Cloud.
“It’s all part of ensuring we give people the service they want. The Cloud has an excellent reputation. It was the perfect fit for us and even our customers asked for it specifically,” Guy added.
The new WiFi service is now live in all 34 Ed’s Easy Diners across the UK. If cheesy chips and burgers isn’t enough to satisy your hunger you can also stop by at your local Krispy Kreme while still enjoying free Cloud action. The Cloud is also available in all of the UK’s Wetherspoons, Greene King, All Bar One and Punch Taverns pubs.
Sky and Virgin Mobile customers can sign up to all Cloud WiFi hotspots for free. Where Cloud WiFi hotspots charge for use, everyone else normally pays £6.95/month for a single device or £9.95/month for multiple devices. iPod Touch owners can get online at the reduced rate of £3.95/month.