Freeview is more valued by Britons than the Church of England according to a recent YouGov survey.
The survey, taken on behalf of Freeview asked a sample crowd of 2,066 UK adults to rate 14 well loved British institutions out of ten with ten being the highest mark.
The data is broken down into two tables representing a poll of both Freeview viewers and a total sample of everyone surveyed. In both cases Freeview was ranked higher than the Church, Sky and the House of Commons.
Read Recombu Digital’s guide to FreeviewFreeview customers overall ranked the subscription-free digital terrestrial service above the Post Office, the BBC, BT and the FA, only ranking the National Health Service higher as a treasured institution.
The 14 iconic British brands were chosen by Freeview. We asked why other digital TV providers, notably Virgin Media, weren’t included in the survey. Freeview managing director Ilse Howling told Recombu Digital that there wasn’t anything malicious meant by the cable provider’s exclusion but didn’t comment further.
As you can see from the list (click to enlarge) above the brands chosen weren’t strictly broadcasters, TV providers or ISPs.
However if you look at what the Church of England is doing in the Diocese of Norwich, you could argue that the Church practically is an ISP these days. Maybe if the Church also launched free to air digital terrestrial TV they’d be held in as high esteem as Freeview too.
Update: The original graph we were sent contained incorrect data about BT. Freeview has sent us the correct table which you can now see above.
Image credit: Flickr user epSos.de