US reality TV channel TruTV is headed to Freeview, Freesat and YouView this Summer.
The home of shows such as Fear Factor, Container Wars and Hardcore Pawn: Chicago (pictured) are set to come to subscription free British TV this year, but channel numbers have not yet been announced.
The channel, run by Cartoon Network and CNN owners Turner, is expected to launch on Sky and Virgin Media in the future, but negotiations for launching on pay TV are still taking place.
Anthony Lukom, Turner UK’s general manager, said: “TruTV shows real-life comedy featuring incredible characters in real-life situations, a formula that is enjoying ever-increasing popularity worldwide. We are extremely excited to be carving out a place for this unique proposition as a dedicated free to air channel in the UK.
“The channel will also widen Turner Broadcasting’s general-entertainment portfolio, extending our reach to 26 million homes in the UK. We look forward to further building our channel strategy in this market.”
Speaking to industry paper Broadcast, Jemma Yates, director of general entertainment for the UK and Ireland at Turner Broadcasting said: “TruTV is larger than life compulsive viewing. The channel invites the audience into the worlds of real people in real life situations and gives them a chance to experience the often dynamic, amazing and always entertaining situations that ensue.”
“From the everyday encounters of two well-versed American brothers in a Chicago-based pawn shop in Hardcore Pawn: Chicago to the cringe-inducing spectacle that is Killer Karaoke, this is enthralling entertainment at its very best. We are thrilled to be adding TruTV to Turner’s UK portfolio.”
In addition to US-sourced shows, TruTV is looking to build up UK content with acquisitions through partnerships with Big Brother and The Secret Millionaire owners Endemol and Zodiak Rights.
While TruTV would be the first free Turner channel to launch on Freeview, viewers with Freeview HD boxes and TV sets can get CNN and Cartoon Network through VuTV, a £6.99/month subscription service which streams content over a broadband connection. VuTV can be found at Freeview channel 238.