Google has slashed the price of its Google Drive cloud storage service.
With immediate effect, the search engine giant will cut the price of its monthly storage plans to $1.99 for 100GB (previously $4.99), $9.99 for 1TB (previously $49.99), and $99.99 for 10TB.
In UK money, this works out at £1.20/month for 100GB, £5.99/month for 1TB and £60/month for 10TB.
Google provides 15GB of free online storage to each user upon signup, which can be used across all Google services, such as Drive, Gmail, Photos etc.
Scott Johnston, Google Drive’s director of product management said “How big is a terabyte anyway? Well, that’s enough storage for you to take a selfie twice a day for the next 200 years and still have room left over for… shall we say… less important things.”
“Thanks to a number of recent infrastructure improvements, we’re able to make it more affordable for you to keep everything safe and easy to reach on any device, from anywhere.”
With the price cut Google is engaging in a running battle for supremacy in the cloud storage market. Microsoft offers 7GB of free OneDrive storage at signup to new users, and offers 50, 100 and 200GB of storage for $25, $50 and $100.
Virgin Media recently relaunched its cloud locker offering – Virgin Media Cloud – giving everybody in the home 5GB as standard. Prices start at £3.99/month for 50GB. £5.99/month will get you 100GB, £13.99/month gives you 250GB and for the real big spenders, 500GB will set you back £26.99/month.
Dropbox provides 2GB of free storage for free, while an additional 100GB costs $9.99. The company also offers business users a plan where for $15 per month and a minimum of five users you can unlimited storage.