Hopster claims to have one of the largest libraries of preschool TV episodes in the UK – beating Netflix.
It’s billed as a learning platform for children of pre-school age and has rolled out its iOS app to the iPhone and iPod Touch, letting kids watch their favourite programmes offline as well as on the go. The level of content should also make it a rival to offerings from Amazona and iPlayer.
Hopster said that 77 per cent of families with children aged between two and six years old have access to either an iPhone, iPad or iPod touch – a market worth one million households.
One of the backers of the app is Davina McCall, who said: “As both an investor and a mum, I’m so excited about the potential in Hopster. As a parent, you’re always concerned about screen time.
“You want apps that are fun but also educational and the people behind Hopster seem to have found the sweet spot in getting that balance just right. The U-rating alone should assure parents that Hopster is the safest choice for their toddlers.”
The app is free to download from the App Store and parents can try the full experience for free for seven days, before subscribing for only £3.99/month via a simple in-app purchase that is safely hidden behind a parental age-gate and easy to cancel at anytime.
Nick Walters, Hopster founder, said: “Hopster’s success is evidence that the trends which inspired us to launch Hopster in the first place are really accelerating.
“Seven out of ten parents agree that touch screens can help their kids develop new skills. We’re seeing real demand for trusted, high-quality services like Hopster and that’s only going to increase.”