Pure fibre ISP Hyperoptic has repriced its up to 1,000Mbps broadband services while unveiling a shiny new logo.
The company is now offering its gigabit FTTP (Fibre to the Premises) service, which delivers 1,000Mbps broadband, for £47/month, £3 less than it was previously.
The entry-level 20Mbps down and 1Mbps up service now costs £9/month (down from £12.50/month) while the mid-tier symmetrical 100Mbps service is now £22/month, when it was previously £25/month.
It isn’t all sunshine though, because the company has also upped its line rental charges to £16/month, up from £12.50/month. For that reason, Hyperoptic has also introduced a six month discount period on all packages to sweeten the deal.
Hyperoptic began life as a London-only ISP, but since receiving over £50 million of investment, has begun an aggressive expansion campaign. It’s footprint now covers over 100,000 properties and it plans to have half a million customers signed up by 2018.
Steve Holford, vice president of revenue at Hyperoptic said: “Hyperoptic launched in 2011 with the objective to change the market.
“With our true fibre approach, we are giving consumers a real alternative, delivering symmetrical gigabit speeds and great landline deals, with broadband only options available. Since our inception we have undergone huge growth and transformation – launching in 12 UK cities and towns and passing 100,000 units.
“Our new brand is designed to be simplistic and recognisable – and synonymous with the gold-standard of fibre broadband in the UK.”
Hyperoptic’s services are available (or will shortly be live) in London, Cardiff, Birmingham, Newcastle, Reading, Glasgow, Nottingham, Leeds, Liverpool, Bristol, Manchester, Sheffield.
If you live somewhere that isn’t currently covered by Hyperoptic’s services you can register your interest here. Hyperoptic’s expansion plans are in part dictated by demand; if you can drum up enough support, then the company might point its diggers in your direction.
If Hyperoptic has earmarked your area for expansion then you could become a Hyperoptic Champion which, if you’re lucky, could result in you getting a year’s free gigabit broadband for your troubles.