Hyperoptic, the London-based provider of gigabit broadband services, is starring in a series of videos produced for TV as part of Barclay’s LifeSkills campaign.
LifeSkills is produced in partnership with ITN and every day this week during ITV’s News at Ten, a short video showing a student on work experience at Hyperoptic’s offices will play in between ad breaks.
As well broadcasting highlights of student Bryony’s experiences, viewers will be able to get a glimpse of the tight ship run by Hyperoptic at the Shepherd’s Bush, west London-based HQ.
Read Recombu Digital’s guide to HyperopticDana Tobak, managing director at Hyperoptic, said: “The importance of next-generation talents to the future of the UK cannot be understated, and we are absolutely thrilled to play a small part in supporting the ideals of the LifeSkills programme and the young people it will benefit.
“If we can utilise this enthusiasm and help better prepare school leavers for working life in the process, then everybody wins.”
A handful of videos have already been uploaded to LifeSkills’ YouTube account which provides a nice overview of what Hyperoptic is and what the company does:
Recombu Digtial has been lucky enough to gain access to Hyperoptic’s inner sanctum, having witnessed a 1Gbps speed test up close and personal as well as having a chat with Dana Tobak about the company’s future plans.
Hyperoptic currently serves over 20,000 customers in central London and specialises in providing full FTTP (Fibre to the Premises) connections to new build areas.
There are plans to provide services in other UK cities in the future, aiming to have half a million subscribers by 2018. Hyperoptic recently secured a £50 million investment which will no doubt help it achieve these aims.