Samsung has announced the launch of a ITV Player app for its Smart TVs. Access to the last seven days’ worth of ITV programming can now be accessed from the Smart Hub menu of Samsung Smart TVs.
ITV Player provides on-demand access to programmes from all of ITV’s channels – ITV1, ITV2, ITV3, ITV4 and kids’ channel CITV.
Smart TVs and connected Blu-ray players from Samsung’s 2011 and 2012 range will be able to tap into the ITV Player, which sits in the Smart Hub section of the menu.
This marks the first time that ITV Player has touched down on a Smart TV platform, making it a first for both ITV and Samsung.
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James Micklethwait, Online Product Director, ITV said: “We want to give more viewers the opportunity to watch ITV content On Demand in their homes. Connected TV’s have come of age in the last year, and therefore we are very excited to partner with Samsung to launch ITV Player onto their Smart TV platform.”
ITV Player joins the ranks of Samsung’s ever-growing Smart TV app army, which has enlisted YouTube, Teletext Holidays, Curzon on Demand, Muzu.tv, Facebook and Twitter, not to mention BBC iPlayer and BBC Sport.
Commenting on the launch, Robert King, Vice President of Consumer Electronics for Samsung UK added, “The launch of ITV Player on Samsung’s Smart TV is testament to the fact that we are leaders in the category and are continually updating our platform to provide viewers with the newest and best apps.”
Samsung for the time being seems pretty happy bringing apps to its Smart TV and Blu-ray range.
It remains to be seen whether or not it’ll get on board with the Smart TV Alliance – which now includes Toshiba – or whether it’ll stick to its guns and keep it’s own app ecosystem going.