ITV viewers will now be able to watch their favourite shows on both Roku and Now TV as the catch-up service debuts on the platforms.
Viewers will be able to catch up on favourites such as Britain’s Got Talent, Coronation Street and The Americans in addition to coverage of this summer’s World Cup and Tour de France sporting events.
Martin Goswami, director of pay and distribution at ITV, said: “A key part of our strategy is to make our content accessible on multiple platforms.” He added that he was “delighted” to be working with both Roku and Now TV.
The app can be downloaded onto all current-generation Roku players, including the Roku Streaming Stick via the UK Roku Channel Store now. ITV Player will also automatically download onto the Now TV box.
Ed Lee, vice president of content acquisition at Roku said: “ITV Player is one of the most recognized sources of programming in the UK and we’re delighted to bring its premier library of popular shows to Roku customers in the UK. Our focus is always on offering the best streaming entertainment and ITV is a great addition for TV lovers.”
Gidon Katz, director of Now TV, commented: “The Now TV Box is already great value for money and now with the addition of ITV Player there is even more great content to enjoy on your main TV. Combining World Cup action and award winning soaps with the flexibility to dip in and out of great movies, entertainment or sport from Now TV, our little box has all bases covered.”