LG has announced a pair of new app strings to its Smart TV bow – 3D World and Livesport.tv.
3D World is a new app for its Cinema 3D Smart TV sets. Set to be a hub for 3D content, you’ll be able to watch movies, documentaries and sports. Accessible as a downloadable app on the 2011 range of Cinema 3D Smart TV sets and accessible from the Home Dashboard of the 2012 range.
Havis Kwon, President and CEO of LG Home Entertainment said in a statement: “3D World is a critical part of LG’s long-term strategy which includes controlling more of the 3D ecosystem that Cinema 3D owners experience.”
“With the global roll-out of 3D World, LG is demonstrating its commitment to providing diverse, high quality 3D content.”
LG 3D Cinema Smart TV: Watch the London 2012 Olympic Games
In addition to 3D World, LG has also announced a deal inked with Perform, provider of Livesport.tv, which will bring thousands of live and on-demand sports footage to LG’s Cinema 3D Smart TVs.
The Livesport.tv app will broadcast coverage on a range of sports including European and South American football leagues, Rugby Union, Rugby League, MMA, World Snooker and one-off box office events such as boxing matches, all in 3D.
There’s also darts which, pending the camera angles changing so that you’ve got a dartboard’s-eye-view of the action, could make for terrifying viewing. We’d even be tempted to watch the snooker if only for the 3D novelty.
As well as live coverage which will be charged a on-demand and subscription rates there’ll also be archive footage available to watch for free.
This ties in nicely with LG’s existing relationship with Sky in the UK, with the latter describing LG as “Sky’s first choice for 3D TVs.”
Sky and Eurosport will be broadcasting live coverage of the London 2012 Olympic Games in 3D. This plus the Livesport.tv app makes LG’d Cinema 3D TV’s a shoe-in for the die hard sports devotee.
LG says that it intends to get more 3D content owners to provide more for the 3D World. A tie-in with future 3D sports broadcasts from Sky either through LG’s 3D World or a separate Sky app doesn’t seem like too much of a stretch.