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LG to sell world’s first 4K OLED TV with IFA 2014 showcase

LG will be the first manufacturer to sell a 4K OLED TV, although prices have yet to be announced. 

LG will be launching its 65 and 77-inch models in Europe and the US following a Korean launch later this week. Those attending IFA 2014 in Berlin in September will be able to get a sneak preview. 

The 4K TVs offer a resolution of 3840 x 2160 pixels, a curved panel which promises a more immersive viewing experience and an OLED panel, which will provide rich colours and high levels of contrast. 

 

LG's 4K OLED TV will be the first of its kind to go on sale
LG’s 4K OLED TV will be the first of its kind to go on sale

Hyun-hwoi Ha, president and CEO of LG’s Home Entertainment Company, said: “OLED’s benefits are obvious. There’s no deterioration in picture quality and issues such as image blurring, distortion and colour leakage in curved LED units are simply non-existent on curved OLED TVs. 4K OLED TV represents superb value for the consumer in terms of color reproduction, contrast ratio, detail and viewing angles.” 

This is all well and good, but to be able to watch 4K TV, you’ll need to find TV services and content that supports it. 

The BBC and Sky are currently building a 4K future, but no UK broadcaster has announced a launch date for 4K channels or services. We’ve been ablwe to see some of Sky’s 4K test footage in aciton ourselves. While it’s impressive, there’s clearly still work to be done

Netflix has launched a 4K TV streaming service, but you won’t be able to access this unless your broadband conncetion is up to it.  

Sky has yet to announce whether or not its streaming service Now TV will launch 4K streams. For the time being, LG smart TVs are the only smart TVs that come with access to Now TV, so there’s a chance you’ll be able to catch Game of Thrones season 5 in 4K – although this hasn’t been confirmed yet. 

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