London Live will live up to its name by broadcasting live coverage of Field Day and We Are FSTVL this summer.
The capital’s local TV channel is launching a new ‘Live in London’ section which will shine a spotlight on live sports, carnivals and film festivals as well as live music.
The Women’s Boxing Finals between London and The South, which takes place on June 6th, and the Haringey Boxing Cup, Europe’s largest amateur boxing event at Alexandra Palace will also be broadcast live on the channel, which is available on digital terrestrial TV (Freeview, YouView, EE TV), Sky and Virgin.
London Live will also be using the new initiative to fuel coverage of Pride London for the second year running and film lovers will be catered for with broadcasting from the Nomad Film Festival, which was named London’s best outdoor cinema by the Evening Standard, which owns London Live.
Lucy Myers, programme director for London Live, said: “Our aim is to give Londoners exclusive behind the scenes access to the capital’s most exciting events, and we are proud to celebrate London’s position as the cultural capital of the world.”
London Live is the official broadcast partner for We Are FSTVL, which this features Masters At Work, Gorgon City and Loco Dice in its 2015 line-up. A two hour special covering the annual Field Day festival in Victoria Park will also be screened.
The launch of Live in London follows in the footsteps of past successful coverage of live events including Notting Hill Carnival and Miss World 2014, which drew in an ‘unprecedented’ half a million viewers.
London Live has been off to a shaky start, drawing in meagre ratings. It’s been banned from screening any more repeats of old London-centric comedies like Black Books and Peep Show than it already does by TV regulator Ofcom. Shining a spotlight on London’s many live events could help strengthen the identity of the channel as well as reverse its current fortunes.