London Live, the UK capital’s local TV station launches today, bringing news, entertainment and culture to Freeview, YouView, Sky and Virgin TV.
The channel will air 24 hours a day, seven days a week on Freeview and YouView channel 8, Sky 117 and Virgin 159.
London Live is run by ESTV (Evening Standard Television) and will kick off on Monday March 31, with London Go, a half-hour culture and entertainment programme.
This is then followed by news and current affairs show Not The One Show. London Live has also bought in programming such as Twenty Twelve and Peep Show to bolster schedules and it commissioning new content ranging from comedy to current affairs.
Evgeny Lebedev, owner of the Independent and Evening Standard newspapers, told the Andrew Marr Show that unlike other channels it will try too “create a Launchpad for new talent.”
“We’re gong to broadcast into the homes of about five million people so if we get a share of that, or a substantial share of that, it will be a success.”
The channel is broadcast as mobile and web. IT will broadcast out of studios built within the Kensington offices of the Independent and the Evening Standard.
But all may not be rosy for the new channel. A poll has revealed that Londoners are actually the least likely to watch a local TV channel in the UK, with only 44 per cent likely to do so.
The research from TV playout company Oasys found that Three quarters (75 per cent) of the British public don’t know that local TV is launching across the UK, but when told about the service, 37 per cent said they would actively turn off these channels.