Lovefilm has released its Lovefilm Instant app for iPhone and iPod Touch devices
The app was previously only available on the iPad. Users can download the app to stream movies and other video content to their iOS devices. As with the iPad app, its sports Watchlist, IMDb integration and AirPlay compatibility.
The Watchlist function lets users find titles they have added from other devices, as well as add titles from their iPhone and iPod touch to watch later on other LOVEFiLM compatible platforms.
AirPlay support has been added to the app. This enables users to wirelessly stream the content from their mobile device directly to their televisions using Apple TV. Customers can then minimise the app while they continue to playback via Airplay.
The app is currently limited to streaming via Wi-Fi only in order to prevent accidental mobile data costs to users. The app also pulls in data from IMDB to show information on star ratings, actor and director lists, goofs, trivia and quotes.
“Launching the state of the art Lovefilm Instant application on the iPhone and iPod touch is very exciting for us and great news for our members. Not only does it make our market-leading catalogue of film and TV series more portable and accessible than ever before, but with AirPlay support viewers can also benefit from the big screen experience,” said Simon Morris, chief marketing officer of Lovefilm.
The Lovefilm Instant app can be download from the App Store on iPhone, iPad and iPod touch.